Our website uses the tracking tool "Google Analytics 4 (GA4)," a service provided by Google Ireland Limited, a company registered and operating under Irish law, based at Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). This tracking tool helps us make our internet offerings more interesting for you and improve the user experience. Data about the use of our website is stored in pseudonymous user profiles. For this purpose, cookies, as well as JavaScript and pixels, may be used. More information about the use of cookies can be found at https://support.google.com/analytics/answer/11397207?hl=de. Personal data types processed include online identifiers (including cookie identifiers), IP addresses, and device identifiers, as well as customer-assigned identifiers.
Additionally, data from various devices, sessions, and interactions can be linked using a so-called "User ID." The generated information is usually first transmitted to a Google server within the EU.
As part of the analysis, Google also uses artificial intelligence for automated data analysis and enrichment. This is especially used for predictive metrics, such as the likelihood of future user behavior, churn probability, and projected revenue. Predictive metrics can also be used for predictive audiences. More about this can be found at https://support.google.com/analytics/answer/9846734.
Additionally, Google estimates online conversions that cannot be directly measured using modeling techniques. These estimated conversions allow Google to make more realistic statements in reports, optimize ad campaigns, and improve automatic bidding. More information can be found at https://support.google.com/analytics/answer/10710245.
The data evaluations are finally provided through analytics statistics, with both automatic and custom statistics being made available by Google. More details can be found at https://support.google.com/analytics/answer/9443595.
By default, Google anonymizes user IP addresses already upon data collection. Furthermore, IP addresses are neither logged nor stored by Google. However, the shortening of IP addresses does not fully anonymize the data processing. When using Google Analytics, usage data is collected that qualifies as personal data, such as user identification features that can be linked to an existing Google account.
On our behalf, Google will use the information obtained via Google Analytics to evaluate your use of our website, compile reports on website activity, and provide further services related to website and internet usage. The pseudonymous user profiles are not merged with personal data of the person behind the pseudonym without explicit consent.
More information on Google Analytics can be found at https://support.google.com/analytics/answer/12017362
Please note that Google also independently accesses your data collected via Google Analytics and may use this data for its own purposes. For example, Google may link this data with other data about you, such as search history, your personal account, data from other devices, and any other data Google holds about you.
The legal basis for the use of Google Analytics is your consent, based on Section 25(1)(1) TTDSG for the storage and access to information in end devices and Article 6(1)(1)(a) GDPR for our further processing of your data. Your corresponding consent is given via our cookie banner. Please note that Google is a company from the USA. Information on the locations of Google data centers can be found at www.google.com/about/datacenters/locations/. The new EU Standard Contractual Clauses have been agreed upon as appropriate safeguards to ensure an adequate level of protection for data transfers. In addition, Google LLC is an active participant in the EU-U.S. Data Privacy Framework, which ensures the secure transfer of personal data to the USA. More information can be found here: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?id=a2zt000000001L5AAI&status=Active